SaaSy Talk S01.39: Empowering Teams and Leveraging Data: A Conversation with Bryan Law

About The Guest(s): Bryan Law is an experienced marketing executive and the Chief Marketing Officer (CMO) at ZoomInfo. With a background in consulting and corporate strategy, Bryan has worked with global brands such as Rackspace, Tableau, and Google. He is known for his expertise in data-driven marketing strategies and his ability to empower teams to drive success. Bryan is passionate about building strong relationships with customers and leveraging data to make informed decisions.Summary: In this episode, Bryan Law, CMO of ZoomInfo, shares his career journey and discusses the importance of empowering teams and leveraging data in marketing strategies. He highlights the challenges he faced when transitioning into the digital marketing space and emphasizes the need for a strong data foundation. Bryan also talks about the role of storytelling with data and the value of understanding customers and their buying situations. He provides insights into building a leadership team and cultivating a consultative approach. Additionally, Bryan discusses the challenges and opportunities for ZoomInfo in expanding brand awareness and driving revenue growth. Key Takeaways: Building personal connections and making a difference in people's lives is the most rewarding aspect of a career. A strong data foundation is essential for effective marketing strategies and decision-making. Understanding customers and their buying situations is crucial for driving revenue and staying top of mind. Empowering teams and fostering a consultative leadership approach leads to success. Overcoming challenges and taking risks can open up opportunities for career advancement. Notable Quotes: "People want to be valued members of a winning team on an inspiring mission." - Bryan Law "Feedback is a gift. If people are bothering to give you feedback, it means they're investing in you." - Bryan Law Chapters 00:26 Introduction and Guest Welcome 00:32 Bryan’s Career Journey and Early Interests 02:04 Transition into Marketing and Experience at Rackspace 02:35 Role at Tableau and Move to Salesforce 02:46 Joining ZoomInfo and Embracing MarTech 03:06 Challenges and Learnings in Digital Marketing 04:15 A Day in the Life of a CMO 05:19 Importance of Data in Decision Making 05:55 Takeaways from Previous Roles 07:43 Leveraging Data in Marketing Strategies 09:52 Building Strong Relationships between Marketing and Sales 17:50 First 100 Days at ZoomInfo 20:01 Leveraging Relationships and Efficiency in Sales and Finance 20:51 Understanding Customers and Their Buying Situations 23:07 Building a Leadership Team and Cultivating a Consultative Approach 25:24 Overcoming Challenges and Expanding Brand Awareness 28:54 Looking Forward: Industry Perspective and Future Plans 31:14 Embracing Risks and Opportunities for Career Advancement 33:47 Reflections on Career and Personal Growth 34:25 Fun Facts and Personal Preferences Subscribe on Spotify:  https://open.spotify.com/show/3ZVkJ12FIqD39oqgj7Kcjq  Subscribe on Apple:  https://podcasts.apple.com/us/podcast/saasy-talk-unfiltered/id1709426070 Subscribe on YouTube:  https://www.youtube.com/@SaaSyTalkUnfiltered  Subscribe on Linkedin: https://www.linkedin.com/company/saasy-talk-unfiltered Subscribe to our Newsletter: https://substack.com/@saasytalkunfiltered Visit our Website:  https://saasytalkunfiltered.transistor.fm/  Follow Ricky Sevta on Linkedin:  https://www.linkedin.com/in/rickysevta/ Follow Sean Diljore on Linkedin:  https://www.linkedin.com/in/seandiljore/