Sabi Habib–Lowder | Social Media Strategist

Sabi Habib–Lowder is a social media strategist, storyteller, film producer, and oh so much more. She is the visionary behind Critical Socials, whose mission is to uplift small brands to create meaningful impact through authentic connections. Drawing from experience in documentary film, copywriting, and community organizing, Sabi excels in devising captivating content strategies. With a B.S. in Communication & Cultural Studies from Westminster University, Sabi is committed to empowering brands to share their narratives effectively online, igniting inspiration and motivation among audiencesSabi tells her story of her work, why she does what she does, and how she supports business clients in telling their stories and connecting with their audiences. She speaks to why expressing a brand authentically, as what she calls an online friend. Sabi’s story is fascinating on so many levels and is particularly helpful for small business owners, entrepreneurs, and folks hoping to tell their stories. Sabi can be found at criticalsocials.com. We interviewed Sabi about her adventures in work in July of 2024.