Sabrina Chevannes on Why There is Such a Lack of Diversity in the Creative Sector

In this GYDA Talks, Robert talks to Sabrina Chevannes. Sabrina is the Managing Director of Complex Creative. She started her first business in 2008 so has a wealth of experience in running companies. Having made many mistakes along the way, Sabrina is keen to help prevent others from making the same mistakes.With clients as high profile as UNICEF, Pirelli and the Ministry of Defence, she is in a position to give some tips as to how to land major names.Sabrina specialises in everything creative, holding qualifications in design, development, and marketing.Sabrina is also a professional chess player and often applies her expert logic and strategy skills to her business. She has written two chess books for children which have been published in over 20 languages and are selling rapidly all over the world!Robert and Sabrina discuss why there is such a lack of diversity in the creative sector.The No BS Agency - what does that mean, and what is the BS that you avoid?Why is diversity an issue?How does it come about and what are the consequences?What is wrong when provincial white males create an agency employing their white male mates?How does diversity help the agency ad its clientsRunning an agency when you are not a white male