Sådan får du verdens mest aktive medarbejdere på LinkedIn - med Morten Vium, Universal Robots

from Employee advocacy - GIV ORDET TIL · host Rikke Damgaard

Hvordan får man over 100 medarbejdere til aktivt – og med personlighed – at dele opslag på LinkedIn? Det har Morten Vium knækket koden til.Morten er Global Content and Social Media Lead hos Universal Robots, hvor han står bag et af Danmarks mest ambitiøse – og måske mest hemmelige – EA-programmer. Et program, der har sikret kollegerne titlen som verdens mest aktive medarbejdere på LinkedIn i deres branche.I denne episode deler Morten konkret, hvordan du kan bygge et succesfuldt EA-program med afsæt i et EA-tool – og hvordan du får medarbejderne med hele vejen.I denne episode dykker vi ned i:De trin, der får medarbejdere fra nul aktivitet på Linkedin til en stærk tilstedeværelseHvordan du bygger selvtillid og storytelling-evner hos medarbejdere, der aldrig har postet førHvorfor intern stakeholderpleje er altafgørende for succesHvordan man holder programmet relevant for over 100 kolleger via medarbejder-personaerOg hvorfor det vigtigste mål er at få dine ambassadører til at shine.

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Sådan får du verdens mest aktive medarbejdere på LinkedIn - med Morten Vium, Universal Robots

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