Safaa Nasseh, Managing Director of ARKAD Plus, Morocco

Failures are lessons in themselves. They’re expensive mistakes and painful too but you can always find a way to use your mistakes and failure to get stronger.  Today my guest and I talked about her first failed company and partnership and the lessons she learned from that time in her life. While depressed and angry, she recounted that the failed business helped her understand what went wrong and taught her much about starting partnerships in foreign countries. Many years later, she decided to use her skills and experiences to start her own company to help foreign companies get started in her home country of Morocco. Hello and welcome to Season 7 of the Womenpreneur Asia podcast and I am your host, Krista Goon.  My mission is to uncover the stories and strategies of Asian women entrepreneurs in Asia to help you as you navigate your own business journey. This episode is brought to you by Redbox Studio.  Today’s episode is with a Moroccan entrepreneur, Safaa Nasseh in Casablanca, Morocco.  She is the Managing Director and founder of ARKAD Plus, a business that provides professional advice and expert knowledge about starting businesses in Morocco and working with Moroccan businesses.  In this episode, we spoke about her first business - the business that failed and taught her priceless lessons about partnerships and trust. Using the lessons learned from that harrowing episode in her life, she went back to work and in the process, realized she was excellent at building relationships and connecting people and businesses. During the pandemic, she realized that she wanted to start her business again but this time, much wiser and much more intent on leveraging the strengths and experiences that she has honed while under employment.  For more information about Safaa, visit WomenpreneurAsia.com