Safeway Driving: Franchising Driver’s Ed, Saving Lives & Building a Legacy Brand

Frank Fiume and guest co-host Mark Siebert talk with Brad Coleman, CEO of Safeway Driving and former NASCAR driver, about transforming a 50-year-old Texas driving school into a purpose-driven franchise brand. Brad shares how his personal passion for road safety, his early racing career, and a focus on franchisee success are shaping the future of Safeway. Learn how this mobile-first model blends community engagement, structured training, and scalable systems to make a real impact—one driver at a time.GUEST: Brad ColemanWEBSITE: https://www.safewaydriving.com/DOWNLOAD FRANK'S FREE FRANCHISE TIPS E-BOOK!https://hovqr.to/cd790850For More Information and Extra Resources Visit:https://emergingfranchisebrands.com/Books Mentioned in this Episode:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About Ithttps://amzn.to/4l3aGLQPODCAST LINKShttps://efbpodcast.com/https://podcasters.spotify.com/pod/show/emergingfranchisebrandsSpotify: https://open.spotify.com/show/35Frm7tIXHKYXWTDdmqKa4Apple: https://podcasts.apple.com/us/podcast/emerging-franchise-brands/id1701687149SOCIALInstagram: https://www.instagram.com/emergingfranchisebrands/Facebook: https://www.facebook.com/emergingfranchisebrandsLinkedIn: https://www.linkedin.com/company/emerging-franchise-brands-podcast/Twitter: https://twitter.com/frankfiume------------------------------------------------------------------------------------Episode Shot and Edited at BlueBox Studios Tampahttps://blueboxdigital.com/