Sales Development: Adapting as an SDR in 2023


The world has changed, and buyers are now smarter and harder to reach. The environment is more competitive, and it's no longer enough to rely on traditional sales tactics. Buyers have access to more information than ever before, and they're more likely to research a product or service before engaging with a salesperson. Matt Liebman shares how SDR leaders and SDR / BDRs can stand out in the noise. Whether it's cold calling or gifting, it's harder to stand out. You need to level up and Matt provides a packed 18-minute deep dive into how to think about sales development and business development in 2023