EPISODE · Sep 18, 2025 · 47 MIN
Sales Enablement: Equipping Teams to Win in Cybersecurity
from Cybersecurity Ecosystem Show · host Cybersecurity Ecosystem Show
Tune in to the latest Security Revenue LIVE, where we dive deep into the world of sales enablement in cybersecurity. Host Taylor Wells is joined by industry leaders Rich Weimer (Yubico), Ivan Malia (StrongDM), and Joe Toole (Darktrace) as they discuss:What really sets cybersecurity sales apart from other industriesHow to equip your team to build trust and win complex dealsThe art of blending technical depth with value-driven storytellingReal talk on measuring the ROI of enablement effortsThe evolving role of AI in sales and enablement (pro-tip: it’s all about supporting the human element!)Whether you’re on a small team or part of a global org, this episode is packed with practical insights you won’t want to miss.
What this episode covers
Tune in to the latest Security Revenue LIVE, where we dive deep into the world of sales enablement in cybersecurity. Host Taylor Wells is joined by industry leaders Rich Weimer (Yubico), Ivan Malia (StrongDM), and Joe Toole (Darktrace) as they discuss:What really sets cybersecurity sales apart from other industriesHow to equip your team to build trust and win complex dealsThe art of blending technical depth with value-driven storytellingReal talk on measuring the ROI of enablement effortsThe evolving role of AI in sales and enablement (pro-tip: it’s all about supporting the human element!)Whether you’re on a small team or part of a global org, this episode is packed with practical insights you won’t want to miss.
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Sales Enablement: Equipping Teams to Win in Cybersecurity
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