EPISODE · Apr 29, 2026 · 19 MIN

[Sales]購買者が求める営業体験と未来への道

from BtoBコミュニケーションとビジネス談話 - B2B Communication & B2B Business

昨日4月29日の配信に続き、Gartnerの2025年8月のプレスリリースを説明します。ガートナーのセールス部門のプリンシパルとシニアディレクターアナリストの方による2030年までの変化に対する戦略について語っています。ガートナーは、2030年までにB2Bバイヤーの75%がAIよりも人間とのやり取りを優先する営業体験を好むようになると予測している。コリーン・ギブリンとエリザベス・ジョーンズへの質疑応答https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience【ご意見ご感想ボックスはこちら】#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

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[Sales]購買者が求める営業体験と未来への道

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