EPISODE · Jul 19, 2026 · 21 MIN

[Sales]「情報のにおい」と「シグナル」

from BtoBコミュニケーションとビジネス談話 - B2B Communication & B2B Business

情報フォラジング理論に「情報のにおい」という考えがあります。またシグナリング理論に、売り手と買い手の情報格差をなくすシグナル、正直なシグナルと不正なシグナルという考えがあります。この2つの理論を元に、訴求力を高めて顧客に適切に情報を伝達する、つまり情報格差をなくし、売り手の情報を適切に届ける、訴求力向上の論理を構成します。【どうでもいい話】社内情報を探す時間は一人1日１時間以上【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

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[Sales]「情報のにおい」と「シグナル」

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