Sales, Self Worth, and Raising Your Rates with Anna Hockett

Send us Fan MailWhat if sales was never about selling — and always about knowing yourself first?Anna Hockett went from a broadcast journalism degree to turning down an anchor job, to closing million-dollar software deals, to Director of Sales & Account Services at Nei-Turner Media Group — home of Brava, Persona, and Chicago Style Weddings. In this episode of Unwritten, she and Steph get into the part of sales nobody puts in the training manual: the fear underneath it.Steph opens up about why she kept her photography rates low for years — the not-good-enough story, the fear that clients would be mad at her, the comparison trap — and how resentment and burnout finally forced the change. Anna shares the boardroom moment where she asked a furious CEO the question no one else would ask, why she used a fake name on cold calls to get over the hump, and what she learned about walking away from a client who isn't the right fit.Together they land on something bigger than sales: your biggest blocks become your building blocks. The most troubled vines make the best wine. And the validation you've been waiting for was never coming from out there anyway.Whether you're a business owner, a creative pricing your work, or someone who flinches at the word "sales" — this one's about confidence, connection, and finally knowing what you bring to the table.Listen to Anna's Podcast Here: https://podcasts.apple.com/us/podcast/the-anna-angle/id1830016709Link to Brava magazine: https://bravamagazine.com/Topics: sales confidence, raising your prices, imposter syndrome, knowing your worth, women in business, entrepreneurship, self-worth, mindset, personal branding, storytelling, marketing.Tags: sales confidence, how to raise your rates, knowing your worth, women in business, imposter syndrome, sales mindset, pricing your services, entrepreneur mindset, self-worth, personal branding, storytelling marketing, Brava Magazine, Persona Magazine, Madison Wisconsin business, Unwritten with StephSupport the showhttps://www.stephshanks.comhttps://www.instagram.com/unwrittenwithstephhttps://www.linkedin.com/in/stephshanks/https://www.youtube.com/@stephshankshttps://www.tiktok.com/@stephshanks?is_from_webapp=1&sender_device=pchttps://www.facebook.com/stephshanksphotography