Sales Without Strain: Rob Cockburn's Straightforward Approach

In this episode of Drop the Stress, Not the Ball, I sit down with Rob Cockburn to explore his refreshing and stress-free approach to sales. Rob shares his remarkable journey from a varied career — including coaching roles in the UK's National Health Service — to building his own training and coaching practice. We dive into: How Rob reframed sales from stressful "hard closing" to simple, authentic conversations Why he believes in "Always Be Connecting" rather than "Always Be Closing" His Consistent Conversion™ method and how it helps professionals cut stress, stay focused, and attract the right clients The role of KLT (Know, Like, Trust) in building genuine relationships Practical tips on handling "no's" without pressure and creating more ease in the sales process Rob's philosophy is clear: sales doesn't need to feel heavy or complicated. Instead, it can be natural, simple, and aligned with the way we already connect in everyday life. 👉 Connect with Rob Cockburn on Facebook: https://www.facebook.com/rob.cockburn.73 Free Sales Drift Fix Scorecard + Follow-Up Fix Pack: https://zenright.com.au/sales-drift-fix-scorecard?utm_source=podcast&utm_medium=referral&utm_campaign=sales_drift_scorecard&utm_content=shownotes