Salesloft’s Obrand on Revenue Orchestration

Revenue orchestration is emerging as a new software category aimed at guiding best practices in sales to drive repeatable outcomes. In this episode of Bloomberg Intelligence’s Tech Disruptors podcast, Salesloft’s CEO David Obrand joins Niraj Patel, BI senior software analyst, to discuss the rapidly evolving sales-software stack across organizations, Salesloft’s competitive position and how chief technology officers are managing the “great growth squeeze.”