Sam Samuels & Emma Kimberly, Friendbuy: How to properly incentivize referred customers

On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;Key benefits of referral and loyalty programsKPIs to pay attention toWhy referral channels are great for growthWhat incentives are successful and motivating to your customersScaling word of mouth marketingBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.