Sam Strong | Creative Director’s Wake-Up Call: The Real Reason Audiences Feel Shut Out of Theatre

In this episode, Andrew G sits down with acclaimed director and arts leader Sam Strong for an insightful conversation on creativity, leadership and the future of live performance. From his early days as a theatre maker to leading a bold new vision at Gasworks Arts Park as it marks 40 years, Sam reflects on what continues to drive his work. They explore why theatre still matters in a streaming world, the importance of accessibility and authentic storytelling, and the courage required to back bold, sometimes divisive work. Sam shares why managing fear is central to creative leadership — and why the collective, in-room experience of live performance remains irreplaceable. At its core, this episode is a celebration of participation, risk, and the shared human connection that keeps theatre alive.