Same brand... very different feel

What this episode covers

We brought SheKan back exactly how we left it, with the same logo, same colours and the same photos... Kell had hair.Same energy (or so we thought).After Adventure Week 2023 and the question that reignited everything, we made the call to relaunch. We booked a venue. We rewrote the event in a Sydney apartment between strategy sessions and bottomless prosecco. We announced SheKan 2.0… and women showed up.On paper? It looked like a dream relaunch.Thirty women. No paid ads. Community still strong but behind the scenes, something felt off.In this episode, we unpack what it really felt like to step back into a business we once (almost) closed, the pressure, the blurred boundaries, the “we should know how to do this” energy, and the uncomfortable awareness that just because something worked before doesn’t mean it fits now.This is the story of starting before you feel ready, launching before it’s perfect, and realising that growth sometimes looks like outgrowing your own blueprint.Same brand.Very different feel.And the beginning of something much more aligned. Pop the bottle, pour yourself a glass and press play. 🥂

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