Sampler this: the future of digital marketing with Marie Chevrier.

Consumers love free samples. But there’s something illogical about the tried-and-true marketing method.   Entrepreneur Marie Chevrier saw the problem with this tactic when she was a brand ambassador in university. While handing out sample products to anyone who would walk by, Chevrier realized there had to be a better way to strategically utilize the power of free samples. Fast forward to today and Chevrier is the CEO of Sampler, a startup that helps brands distribute physical product samples to digitally targeted customers. Chevrier joins BusinessCast host Robert Gold to take us through her journey starting Sampler, from simple idea to effective marketing engine, and how her company is reorienting sample-marketing in the digital space.