EPISODE · Feb 8, 2023 · 53 MIN
Sandy Hawke - The Keys to a Great Product Launch
from Back on T-R-A-C-K · host Kerry Guard
Sandy Hawke, Cybersecurity Product Marketer at CISCO, joins to discuss what you need to do for a great product launch, combining storytelling and proper timing. Her key to great product marketing is always starting with the customer in mind, forever listening and iterating.
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Sandy Hawke - The Keys to a Great Product Launch
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