Sanrio Ep.1: [1960s] The Roots & Foundation

Your trinket auntie is fiiiiinally back with a new episode of the Trinket Picnic Podcast. This episode kicks off our epic 7-episode series on what is perhaps the quintessential trinket company: Sanrio!Founded in 1960, Sanrio began as the Yamanashi Silk Center in Japan. What followed was more than 60 years of retro art, books, magazines, movies, animations, music, video games, home goods, and yes, lots and lots of trinkets. Not to mention over 450 unique characters.In each episode, we will cover one decade of company history starting with not only the 1960’s, but also the early life of Sanrio’s founder, Shintaro Tsuji, and a review of the roots of kawaii. So buckle up with your Hello Kitty branded seat belt covers because this is only the beginning of what is sure to be a wild ride.Stay tuned for Sanrio Ep. 2 (the 1970s) next month! ⋆✴︎˚｡⋆Links:The new Yamanashi Strawberry King Museum, 2008 Japan Times Interview with Shintaro Tsuji, PINK GLOBALIZATION by Christine R. Yano, PURE INVENTION by Matt Alt, Sanrio Fandom Wiki, a lecture by Ken Belson, Ado-chan creating a wall mural.Trinket Picnic is a podcast where we talk all things small, whimsical, impractical, collectible, lovable, and obsessable. Also, snacks, because it’s a picnic. I’m Jes, writer, host, and trinket auntie of the podcast. Thanks for listening!⊹₊⟡⋆ (๑’ᵕ’๑)⸝* . ⋆⟡₊⊹Intro/outra music: Keeping Fit by Ahjay Stelino at mixkit.coSound effects from Zapsplat.com: magic glissandos, fantasy fairy, game sounds, bubble, and banquet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit trinketpicnic.substack.com