Sao Lonsdale: “Fish In The Water” Journey, Vietnam Gen Z Consumers & LIXIBOX Founder Pivots - E387

Sao Lonsdale, CEO & Founder of LIXIBOX, and Jeremy Au discussed three main themes: 1. “Fish In The Water” Journey: Sao shared about her family experience growing up in a military compound in front of the Hồ Chí Minh Mausoleum. Feeling the desire to explore, she moved to the U.S. as a teenager and found herself embracing new communities and cultural experiences. She also discussed how she was inspired by Peter Thiel's "Zero to One" book to eventually leave behind her US corporate career to return to Vietnam and launch a new venture. 2. Vietnam Gen Z Consumers: Sao highlighted the generational shift with the aspirational Gen Z, who never experienced the wars with the US, France and China, and are thus focused on building better lives. She noted the significant impact of TikTok, Instagram and local social media platforms on the retail landscape, as well as the growing consumer demand for personalized and niche products. 3. LIXIBOX Founder Pivots: Sao highlighted the initial market landscape that Lixibox had entered into, and how the startup had to rapidly pivot every six months in response to the swiftly changing Vietnam market (consumer behavior, market trends and platform shifts). She shared about the difference between high-end and mass-market brands, and what it takes to build a strong omnichannel presence that sells both in-house and partner brands' products online and offline. Jeremy and Sao also talked about reverse culture shock, the impact of professional executive coaches, and her own personal skincare routine.  Watch, listen or read the full insight in English at https://www.bravesea.com/blog/sao-lonsdale Saksikan, dengarkan atau baca wawasan lengkapnya dalam Bahasa Indonesia di https://www.bravesea.com/blog/sao-lonsdale-id Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Learn more about HDMall here:  htps://www.hdmall.co.th https://www.hdmall.id