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EPISODE · Jul 30, 2025 · 42 MIN

Sara Hopkins, Content Creator: Building A Massive Following, The Evolution Of Social Media, and Career Shifts

from Main Character Mindset · host Jenny Jennings

In this episode, I sit down with Sara Hopkins—one of the original viral creators from the Vine era—who made the bold leap from a traditional career in news to building a full-time business as a content creator. We talk about what it was like to blow up on social media when the landscape was completely different, and how that massive early audience followed her across platforms through the years. Sara shares the pivotal moment she realized brand deals could actually replace her 9–5 income, the misconceptions people still have about content creators, and how she's stayed creative and confident through all the platform shifts. Thank you so much for supporting the show! Don't forget to hit subscribe and leave a rating and review of the show! It helps the show so much. See you soon Main Character's. For Main Character Mindset Podcast's Instagram click here  For Main Character Mindset Tiktok click here For Jenny's Instagram click here For Jenny's Tiktok click here For Sara's Instagram click here For Sara's Tiktok click here      

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Sara Hopkins, Content Creator: Building A Massive Following, The Evolution Of Social Media, and Career Shifts

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