Sarah Fennel: Broma Bakery Founder and Author

Sarah Fennel is an author, content creator, and founder of the popular food blog Broma Bakery. Sarah studied anthropology at New York University, and after having a hard time adjusting to college in a big city, she started a food blog to re-create her favorite recipes as a source of comfort and creativity. She eventually transferred to the University of Michigan, and after graduating, followed her love for food and baking by taking a job as a catering director at a local restaurant. But the job wasn’t the right fit, and in a moment of inspiration, she decided to go all in on Broma Bakery, googling “How to make money off of a food blog.” She gave herself two months to make the blog profitable, and it worked. Over the last 10 years, Broma Bakery has become an immensely popular and trusted source for delicious baked goods recipes. Sarah also expanded her business by creating a food photography course and building large followings on TikTok and Instagram. This October, she’s releasing her first cookbook, Sweet Tooth: 100 Recipes to Save Room For. Preorder the book now: https://bromabakery.com/cookbook/