Sarah Hartland: Stop Misusing Demand Gen and Start Standing Out

"SEO has done us a disservice in the way we think about content."Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand.Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartlandPodcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick):  https://yourpodcastsidekick.com/p/yps-overview (00:00) - The Evolution of Demand Generation (02:52) - Navigating the Challenges of Startups (05:56) - The Shift from SEO to Content Marketing (08:49) - Generative AI and Content Creation (11:53) - The Importance of Brand Awareness (15:02) - The Future of Account-Based Marketing (18:12) - Finding Balance in Marketing Strategies