Saren Sakurai: Instincts Still Matter in an AI Assisted World

from Back on T-R-A-C-K · host Kerry Guard

Saren Sakurai, Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cybersecurity, to operate based on fear rather than optimism.

Episode metadata supplied by the publisher feed · Published Feb 15, 2023

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Saren Sakurai: Instincts Still Matter in an AI Assisted World

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