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サステイナブルで快適なシューズ「allbirds」が提供するCXに注目①

EPISODE · Dec 25, 2020

サステイナブルで快適なシューズ「allbirds」が提供するCXに注目①

from KARTE CX VOX

"世界一履き心地がいい"とも称されるシューズ「allbirds」で体験する"地球にやさしいライフスタイル"に注目。以前、番組でも紹介したフットウェアブランド「allbirds」。2016年、サンフランシスコとニュージーランドでオンラインストアがローンチされた後、シリコンバレーの開発者やハリウッドスターからも支持を得るなど、世界規模で「ファン」を拡大しているフットウェアです。そのブランドのコンセプトは「サステナビリティ」。では、実際に、allbirdsのシューズはどんなポイントが環境に優しいのか？代表的なプロダクトについて、allbirdsマーケティングディレクターの蓑輪光浩さんに教えていただきました。

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サステイナブルで快適なシューズ「allbirds」が提供するCXに注目①

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