Satellites Can’t Launch Without Marketing ft Andrew Greenhalgh | Hard Corps Marketing Show | Ep 405

How can marketing transform high-tech industries and bridge the gap between engineering and sales?In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integrating marketing into engineering-driven businesses is crucial for success, debunking the myth of "build it and they will come" and emphasizing the importance of effective marketing strategies.Andrew dives into the complexities of navigating long sales cycles, building relationships in technical product sales, and bridging cultural gaps in global business. He also highlights the power of storytelling, curiosity, and mentorship in driving business growth, and how aligning marketing, sales, and engineering can create better outcomes.In this episode, we cover:The importance of integrating marketing into engineering-driven companiesDebunking the myth of ‘build it and they will come’ and the need for strategic marketingNavigating long sales cycles and relationship-building in technical salesBuilding effective marketing teams in engineering-focused companiesLeveraging global insights and face-to-face interactions for business successIf you're looking to bridge the gap between engineering, sales, and marketing in the high-tech sector, this episode is packed with actionable insights you won’t want to miss!🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Andrew:LinkedIn: https://www.linkedin.com/in/agreenhalgh/Company website: https://www.sstl.co.uk/Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Youtube: https://youtu.be/BwpbguzpmYoHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/