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“Satisficing” part one: understanding the concept episode artwork

Sep 24, 2026 4 min

“Satisficing” part one: understanding the concept

from Crafting Solutions to Conflict Hosted by Jane Beddall

Herbert Simon coined the term “satisficing” – a combination of satisfy and suffice. It’s easy to think that the best way to make decisions is to search for the very best option. If we look carefully and take plenty of time, we will find it. This approach is called maximizing. Simon believed this was the wrong approach. Not necessarily obvious on the face of it. But he understood that the searching itself had a cost, a cost that’s easy to overlook. In contrast to maximizing, satisficing calls on us to consider a few alternatives, evaluate them, perhaps get some advice, and reach a decision. A decision that will satisfy and suffice. Do you have comments or suggestions about a topic or guest? An idea or question about conflict management or conflict resolution? Let me know at [email protected]! And you can learn more about me and my work as a mediator and a Certified CINERGY® Conflict Coach at www.dovetailresolutions.com and https://www.linkedin.com/in/janebeddall/. Enjoy the show for free on your favorite podcast app or on the podcast website: https://craftingsolutionstoconflict.com/

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“Satisficing” part one: understanding the concept

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