Saving Publishing with Daily Mail's Rich Caccappolo

On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT). In our discussion MSG and Rich cover:Rich’s journey from CTO at iVillage to Vice Chairman at Daily MailThe future of direct traffic and its role in publisher growthPost-cookie challenges and the rise of curated audiencesFixing attribution to prove ROI for advertisersAI's impact on content creation and monetizationBuilding publisher collaborationLeveraging audience engagement across platforms like TikTokOpportunities for publishers in a changing media ecosystemAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.