Say What They Can't Unhear

In this Marketing Over Coffee: Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio The new book: Say What They Can't Unhear Interview on the previous book: Find Your Red Thread Driving action in marketing, sales, and leadership communication is not the same as creating long term change Creating internal motivation so the behavior is repeated without outside effort Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Using Aristotle's approach - you must lead with the elements of agreement Story is arguement People want to be seen as smart, capable, and good NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. You can't want it more than they do The Message Design Institute The question of how to accelerate the understanding and adoption of new ideas Learn2Reinvent The Compact Case Sign up for the MoC text line at 617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.