Saying No Is a Strategy | Alyson Campbell | Founder of Heart & Soul PR

Running your own business can be overwhelming. The key to going from surviving to thriving? Prioritizing yourself. In this episode, Kara talks with Alyson Campbell, founder of Heart & Soul PR, about how to choose your dream clients, why PR is more than just a headline, and what happens when you align your business with your real values. They unpack how to protect your energy, price your services with confidence, and show up in your work without burning out. This is a conversation about boundaries, ownership, and building a business that feeds your heart and soul, not just your bank account. Whether you’re launching a new venture, refining your client list, or just trying to get off the hamster wheel, this episode offers smart, clear advice for service-based entrepreneurs and creatives alike. Chapters: (00:00:00) Why Alyson Campbell Launched Heart & Soul PR (00:02:00) What Public Relations Really Means Today (00:05:00) Client Expectations, Misconceptions, and the Power of Strategy (00:08:00) Why Your PR Strategy Needs a Sales Funnel (00:11:00) How to Choose the Right Press for Your Business (00:14:00) From Burnout to Business Ownership (00:17:00) Mentorship, Team Building, and Women Supporting Women (00:21:00) Pricing with Confidence and Letting Go of Misaligned Clients (00:24:00) Defining Your Ideal Client and Saying No Without Guilt (00:27:00) Balancing Multiple Passions: Music, PR, and Mental Health (00:30:00) Self-Care Habits and Boundaries for Entrepreneurs (00:32:00) Building a Career That Aligns with Your Mission (00:34:00) How to Connect with Alyson and Heart & Soul PR The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices