SC 85 - What is 'UGC' and why is it the most powerful content in marketing today?

What this episode covers

📍User Generated Content(UGC): Content created by every day patients (people!) for YOU to leverage across YOUR prospective patient's journey via YOUR marketing channels: practice social media profiles, social ads, website, landing pages & lead pipeline. 💡Why is UGC powerful? Recent Stackla consumer data shows that people find UGC to be 'much more influential' than other kinds of marketing content, with 80% saying it impacts their buying decisions. ✔️ How do you use it? It's social proof (see episode 75): It's an authentic endorsement and provides patient point of view representation to resonate with your potential patient through your marketing funnel. ✅ Available Resources: Get our UGC Patient Advocate & Content Creation Guide! DM us "UGC" for info. 👍 If you found this insightful, hit the LIKE to let us know it resonated. 💬 Share in the comments your perspective and any topics you'd like to see us tackle! 👉 Subscribe to stay in the know. 📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07 If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

PodParley-generated summary based on available episode metadata and transcript content.