SC078: Jennifer King. Inexpensive Client Events. Using Social Media To Contact Your S.O.I. Picking The Right Virtual Assistant.

Jennifer King SUCCESS CALL ***Note: If you can not see the audio player above, REFRESH your browser and try again. . . . . To listen on iTunes, click HERE. To listen on Google Play, click HERE. To download, right click the “Download” link below and “save as” to your computer. Download FULL Running Time: 1:24 Website: TheJenniferKingTeam.com Background: Jennifer King is with RE/MAX in Wyomissing, Pennsylvania. Last year she closed 100 transactions with a total sales volume of 19 million. Her average sales price was 191 thousand of which 43% were buyers and 57% were sellers. Last year, she had a 5 team member and Jennifer closed 78 homes by herself. This year she plans to sell 200 homes, is expanding, and operates a team with 9 members: 2 sales partners, 3 buyer agents, 3 administrative virtual assistants (listing coordinator, transaction coordinator, and web development), and 1 team leader. Jennifer King is the team leader of The Jennifer King Team. She has been an agent for 14 years. In this call, Jennifer talks about: Her slow start in real estate and how an investment in coaching turned it around How she gets 84% of her business from her small database of 248 past clients and sphere of influence resulting in 1 closing per every 3 people in her database Her database marketing plan Detailed discussion of her inexpensive mini-golf and ice cream event How she publicly acknowledges referrals…creating even more referrals Her annual celebration breakfast for last year’s past clients How she achieves a super high 71% net profit margin What she is doing to get referrals from out-of-area agents How she uses social media to contact her sphere of influence List of free technology tools she uses to keep it all on track Virtual assistants – how she finds, hires, trains, and manages them Plus team dynamics, compensation, profit margins, and more 2013 Stats: 100 closings 19 million sales volume 9 member team: 2 sales partners 3 buyer agents 3 administrative virtual assistants (listing coordinator, transaction coordinator, and web development) 1 team leader Niche: repeat & referrals past clients sphere of influence virtual assistants (originally published on 03/21/14)