SC095: Rick Edler. How To Increase Your Average Sales Price And Commission.

Rick Edler SUCCESS CALL ***Note: If you can not see the audio player above, REFRESH your browser and try again. . . . . To listen on iTunes, click HERE. To listen on Google Play, click HERE. To download, right click the “Download” link below and “save as” to your computer. Download FULL Running Time: 1:24 Website: EdlerGroup.com Background: Rick Edler is with Vista Sotheby’s International Realty in Rolling Hills Estates, California. Year-to-date, he’s closed 49 transactions with a total sales volume of 76 million. His average sales price was 1.55 million of which 38% were buyers and 62% were sellers. He works on a team with 5 members: 3 partner agents, 1 licensed agent, and 1office manager/transaction coordinator. Rick Edler is a partner on the Edler DeRanzis Team. He’s been an agent for 23 years and works the South Bay Los Angeles market. In his best year, he and his team sold 96 homes worth 82 million. In this call, Rick talks about: Joining the business his mother Kitty started Working in a million dollar luxury market on the coast of California Selling a 12 million dollar luxury home, wearing high-end suits in the heat, and driving his clients around in his Tesla S-Model Why your appearance matters The steps to increasing your average sales price How to change your mind set and feel comfortable working with wealthy clients Growing a team and his Jerry McGuire moment Shrinking a team right before the Great Recession Rebuilding a team focused on personal production The power of goal setting and the easy way to review daily Why you should focus on increasing your average commission dollars Team dynamics, compensation, profit margins and more 2014 Stats (YTD): 49 closings 76 million sales volume 5 member team: 3 partner agents 1 licensed agent 1 office manager/transaction coordinator Niche: luxury homes repeat & referrals past clients sphere of influence (originally published on 12/07/14)