SC171: Sarah Layson. Managing a team remotely from 200 miles away.

Sarah Layson SUCCESS CALL … ***Note: If you can not see the audio player above, REFRESH your browser and try again. . . . . To listen on iTunes, click HERE. To listen on Google Play, click HERE. To download, right click the “Download” link below and “save as” to your computer. Download FULL Running Time: 0:52 Website: NashvilleHomeViewer.com Background: Sarah Layson is with Keller Williams in Memphis, Tennessee.  Last year she closed 86 transactions with a total sales volume of 32 million and a GCI of 916 thousand.  Her average sales price was 379 thousand of which 74% were buyers and 26% were sellers. Sarah has a 7 member team: 4 buyer agents, 1 transaction coordinator, 1 marketing manager, and 1 team leader. Sarah is the team leader of the Layson Group. She has been an agent for 4 years and works the Memphis and Nashville markets. In this call, Sarah talks about: Building sales skills and systems for the first 4 months … then selling 25 homes her first year by networking and working homegrown internet leads generated by her husband Scott the marketing manager Expanding into a second market due to a family illness Managing a team remotely from 200 miles away … the schedule and technology used to keep her team members accountable and on goal How she is generated 38% of her business from homegrown internet leads with both free search engine optimization (SEO) and pay per click (PPC) ads The relocation package offer that accounts for 50% of her internet leads Which internet ads are providing the highest return and the average cost How to get a prospect’s email address when you only have a cell number What she is doing to generate 62% of her business by repeat and referrals from past clients and sphere of influence including her annual marketing plan 2 referral scripts you can use with your sphere of influence Team dynamics, compensation, profit margins, and more 2017 Stats: 86 closings 32 million sales volume 7 member team: 4 buyer agents 1 transaction coordinator 1 marketing manager 1 team leader Niche: internet leads repeat & referrals past clients sphere of influence (originally published on 02/07/18)