Scaling a Coaching Business with Systems (Without Losing Personal Coaching Quality)

Scaling a coaching business with systems is one of the biggest challenges for coaches and gym owners. How do you grow your client base, build a team, and expand into multiple locations—without losing the personal coaching quality that made you successful in the first place? In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Mike Capriglione, Head of Strength & Conditioning at Varsity House, to break down exactly how they've scaled to 600+ clients across multiple locations while maintaining a high level of individualized coaching. They dive into the systems, processes, and coaching philosophy that make it possible to deliver personalized programming, consistent client experiences, and scalable operations—all at the same time. If you're a coach, gym owner, or personal trainer looking to grow your business without sacrificing quality, this episode gives you a practical blueprint for scaling a coaching business with systems that actually work. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender