Scaling a Global Brand in the US Market | Onur Pekpazar | EP 6 episode artwork

EPISODE · Feb 19, 2026 · 1H 18M

Scaling a Global Brand in the US Market | Onur Pekpazar | EP 6

from Transatlantic Titans · host Manny Schoenhuber

How do you go from a single-parent household in Istanbul to building a global brand in the United States? Onur Pekpazar, President of OMAC USA, reveals the raw truth about cultural adaptation, the American market, and the resilience required to win.In Episode 6 of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Onur Pekpazar to deconstruct his journey of building OMAC USA. Onur doesn't sugarcoat it—he discusses the early challenges of working in the US, the importance of networking when you have no connections, and why R&D and leadership are the two pillars of a lasting business.If you are looking to break into the US market or want to understand the mindset of a "Titan," this episode is for you.____________________00:00 Introduction to Onur Pekpazar's Journey01:02 Early Life and Challenges in Istanbul05:07 Education and First Steps in the U.S.10:07 Building a Career in the U.S. and Germany20:01 Establishing OMAC and Expanding into the U.S. Market31:51 Navigating OEM Projects and Market Opportunities35:28 Understanding Global Revenue and Market Dynamics39:05 Strategic Location: Why Houston?42:55 Cultural Adaptation in Global Business46:53 Differentiating in a Competitive Market49:28 Branding Strategies Across Different Markets52:50 Common Pitfalls for European Companies in the US58:04 Challenges Faced and Leadership in Crisis01:02:17 The Importance of R&D in Business01:03:35 Vision for the Future: Building a Global Brand01:07:45 Key Success Factors for Entering the US Market01:10:53 Building Partnerships and Networks for Success01:14:43 Cultural Insights: Navigating American Business01:17:34 Mentorship and Learning from Successful Leaders01:19:31 Embracing a Win-Win Mentality in Business01:20:06 Connecting with Onur: Open to Collaboration01:25:38 Final Thoughts: Taking Action and Seizing Opportunities____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗢𝗡𝗨𝗥🔗 LinkedIn: https://www.linkedin.com/in/onur-pekpazar/ 📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

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Scaling a Global Brand in the US Market | Onur Pekpazar | EP 6

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