Transatlantic Titans

Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy?This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you can build leverage.____________________00:00 The Psychological Roadblocks of International Business09:40 The Perception of Bankruptcy18:17 The U.S. Legal System as an Arena for Leverage24:11 Understanding American Consumer Psychology and Pricing Strategy30:31 Civil Code vs. Common Law: Legal Philosophies and Systems36:16 Pillar 2: Contracts - Building Custom Armor____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Why is European capital fleeing to the U.S. at record speeds? It isn't just about the money—it's about where that money feels "welcome."In this conversation about Chapter 2 of Mastering Market Entry: USA, we explore the massive migration of wealth from Europe to the United States. While Europe grapples with energy crises and bureaucratic hurdles, the U.S. is rolling out the red carpet for foreign investment—but only if you know how to navigate the system.The conversation delves into the cultural, corporate, and economic differences between Europe and America, highlighting the impact on business strategy and economic vulnerability. It explores the mechanics of nearshoring and the significance of FDI inward stock as a measure of trust in the US economy.____________________00:00 The Migration of Wealth09:55 The US System of Checks and Balances15:59 Local Environments in the US23:04 Cultural Divide: European vs American Philosophy28:15 Corporate Strategy: European Bureaucracy vs American Entrepreneurship36:16 Economic Vulnerability: European Energy Crisis43:17 Mechanics of Nearshoring and FDI Inward Stock____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is your monumental success in Europe actually holding you back from winning in the United States?In this conversation about Chapter 1 of Manny Schoenhuber's book, we explore the "The Trap of Monumental Success." Many European firms fall in love with their own status quo, only to realize too late that the American market moves at a different speed and rewards a different set of values. From the "Auto Industry Wake-Up Call" to the shift in the global technological edge, we explore why simply being "the best" isn't enough anymore.____________________00:00 The Trap of Monumental Success05:01 The Auto Industry Wake Up Call17:09 The Dilemma of Quality22:24 The Shift of Technological Edge28:30 American Consumer Affinity for European Brands34:45 Language and Business Culture40:16 Geopolitical Risk Mitigation46:19 Implications of Brand Psychology____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

The "American Dream" isn't just for individuals anymore—it has become a survival guide for international corporations.Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America, provides a unique perspective on the economic realities of Europe and the US, highlighting the push and pull factors that drive transatlantic migration.We move beyond the clichés and dive into the cold, economic realities of the "Push and Pull" factors driving today's transatlantic migration. If you’ve ever wondered why some European giants stumble while others thrive, this introduction sets the stage for the legal, financial, and cultural strategies required to make it BIG in America.____________________00:00 Transatlantic Expansion Strategy21:04 Cultural and Psychological Barriers28:18 Strategic Approach and Execution33:42 The American Dream 2.0 and Global Economic Interconnectedness____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is your European business ready to scale in the United States, or are you held back by the complexities of the American market?This conversation breaks down the essential strategies from Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America.Moving beyond the surface-level advice, the book provides a deep dive into the legal, financial, and cultural "must-knows" that determine whether a transatlantic expansion thrives or fails.Manny's book is your blueprint for avoiding common pitfalls and winning BIG in the U.S. market.Don't leave your expansion to chance. Master the playbook and scale with confidence!____________________00:00 Frivolous Lawsuits Misconception14:47 US Legal System Insights21:32 Establishing a Blocker Entity27:21 At-Will Employment and Institutional Loyalty32:50 Literalist Legal Culture and Disclaimers37:57 Transfer Pricing and Tax Strategies44:32 Exit Strategy and Cultural Divergence____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

How do you go from a single-parent household in Istanbul to building a global brand in the United States? Onur Pekpazar, President of OMAC USA, reveals the raw truth about cultural adaptation, the American market, and the resilience required to win.In Episode 6 of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Onur Pekpazar to deconstruct his journey of building OMAC USA. Onur doesn't sugarcoat it—he discusses the early challenges of working in the US, the importance of networking when you have no connections, and why R&D and leadership are the two pillars of a lasting business.If you are looking to break into the US market or want to understand the mindset of a "Titan," this episode is for you.____________________00:00 Introduction to Onur Pekpazar's Journey01:02 Early Life and Challenges in Istanbul05:07 Education and First Steps in the U.S.10:07 Building a Career in the U.S. and Germany20:01 Establishing OMAC and Expanding into the U.S. Market31:51 Navigating OEM Projects and Market Opportunities35:28 Understanding Global Revenue and Market Dynamics39:05 Strategic Location: Why Houston?42:55 Cultural Adaptation in Global Business46:53 Differentiating in a Competitive Market49:28 Branding Strategies Across Different Markets52:50 Common Pitfalls for European Companies in the US58:04 Challenges Faced and Leadership in Crisis01:02:17 The Importance of R&D in Business01:03:35 Vision for the Future: Building a Global Brand01:07:45 Key Success Factors for Entering the US Market01:10:53 Building Partnerships and Networks for Success01:14:43 Cultural Insights: Navigating American Business01:17:34 Mentorship and Learning from Successful Leaders01:19:31 Embracing a Win-Win Mentality in Business01:20:06 Connecting with Onur: Open to Collaboration01:25:38 Final Thoughts: Taking Action and Seizing Opportunities____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗢𝗡𝗨𝗥🔗 LinkedIn: https://www.linkedin.com/in/onur-pekpazar/ 📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Many European companies underestimate how differently the US market operates—and that's a costly mistake.In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Greif-Velox CEO Sebastian Pohl shares how building a dedicated US management team and local operations can be the key to long-term success. Discover why the biggest driver of growth is not just selling more, but truly understanding customer needs, adapting to regional standards, and establishing trust—fast.____________________00:00 Introduction to Transatlantic Titans01:55 Sebastian Pohl: Background and Company Overview03:56 Company Structure and Employee Dynamics05:36 Work Culture and Employee Engagement09:10 Company History and Legacy11:56 Revenue Insights and Customer Base15:07 Mittelstand: The Hidden Champions of Germany18:24 Entering the US Market: Strategy and Timing20:35 US Operations: Sales and Service Focus26:21 Geographic Decision-Making and Business Growth31:37 Revenue Contribution from the US Market32:45 Competition and Strategic Positioning34:31 Cultural Engagement and Overcoming Differences36:45 Navigating Regulatory Challenges in the US39:03 Advice for European Companies Entering the US Market41:29 Common Mistakes of European Companies in the US45:11 Building Brand and Reputation in the US47:36 Lessons Learned from Market Entry Strategies48:51 Future Outlook and Growth Vision50:15 Success Factors for European Companies in the US52:25 Key Partnerships for Success53:38 Cultural Shock and First Impressions56:09 Texas Lifestyle and Cultural Experiences57:51 Inspirational Figures and Business Insights59:28 Connecting with Sebastian and Final Thoughts____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗘𝗕𝗔𝗦𝗧𝗜𝗔𝗡🔗 LinkedIn: https://de.linkedin.com/in/pohlseb📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Many Dutch and other European companies think "big" but fail because they don't do their homework. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Spack International CEO Koen Zuyderwijk breaks down the exact blueprint for successful U.S. expansion—and the common mistakes that sink even the best brands.Episode Highlights:✅ Market Entry Homework: Why preparation is 90% of the battle.✅ Dutch vs. American Resilience: Adapting to the speed of U.S. business.✅ Boots on the Ground: Why you can't lead a U.S. expansion from a laptop in Europe.✅ The Resilience Factor: Why American business culture demands a "never give up" mindset.🚀 Ready to take your brand global? Hit play.____________________00:00 Introduction to Koen Zuyderwijk02:53 Transitioning to CEO in the U.S.08:25 Starting Spack International11:36 Understanding the U.S. Market18:02 Challenges in Supply Chain Management22:31 Navigating Regulations in the Food Industry25:15 Competing in the U.S. Market28:07 The Importance of a Local Team33:48 Bringing European Management Styles to America35:32 Cultural Connections Through Sports39:46 The Core Four: Challenges in the U.S. Market44:20 Lessons Learned from Entering the U.S. Market49:35 Future Outlook and Growth Strategies50:20 Success Factors for European Companies in the U.S.59:26 Rapid Fire: Quick Questions with Koen01:00:59 Partnerships and Collaborations for Success01:04:35 Superpowers and Skills for Business Growth01:06:07 Closing Thoughts and Personal Insights____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗞𝗢𝗘𝗡🔗 LinkedIn: https://www.linkedin.com/in/koenzuyderwijk𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Expanding your business into the United States is a milestone for any European company, but navigating the American banking system can be a complex—and often expensive—challenge.Join host Manny Schoenhuber for an in-depth conversation with Aryan Dokht, Senior Vice President at Comerica Bank. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, we dive into commercial lending, international market trends, and the pivotal role of banking in cross-border trade to break down the financial strategies every international entrepreneur needs to know.Aryan pulls back the curtain on how U.S. banks structure their fees and why the "sticker shock" many European businesses experience is often avoidable with the right planning. ____________________00:00 Introduction to Aryan Dokht and His Background05:17 Comerica Bank's Role in Supporting European Companies08:20 Understanding the European Clientele and Their Needs12:41 Navigating the U.S. Market Entry Process15:03 The Importance of Relationships in American Business18:17 Banking Operations and Geographic Reach20:33 The Check Culture in the U.S.28:39 Understanding FDIC Insurance and Bank Security32:14 Challenges for European Companies in U.S. Banking39:41 Credit Scores and Their Importance46:37 Cost of Banking Services in the U.S.51:09 Cultural Differences in Business Practices53:44 Common Mistakes Made by European Companies01:02:14 Trends Shaping the Future for European Businesses01:06:42 The Core Four: Key Challenges and Advice01:10:07 Lessons Learned for First-Time Entrants01:13:20 Future Outlook for European Companies01:16:25 Success Factors for Thriving in the U.S. Market01:19:20 Rapid Fire Questions with Ariane Dock01:20:31 Final Thoughts and Personal Interests____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗥𝗬𝗔𝗡🔗 LinkedIn: https://www.linkedin.com/in/aryan-dokht-5112054📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://youtube.com/@mannyschoenhuber?si=fZ7gtfmhBx2xboF4🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

How do you transition from a 20-year career as a professional skier to mastering the high-stakes world of U.S. real estate?In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Sven Kueenle, Founder & CEO of Rockfish Capital, to break down the mindset and strategies required for European leaders to win in the American market.Whether you're an entrepreneur, investor, or business leader, Sven’s journey offers a masterclass in overcoming doubt and scaling big in the USA.____________________00:00 Introduction to Sven Kueenle01:47 From Professional Skier to Real Estate Investor07:17 Transitioning to the US Market10:56 Establishing Rockfish Capital15:58 Business Model and Investment Strategy21:26 Cultural and Operational Insights26:19 Vision and Future Goals31:59 Challenges and Competitive Edge33:29 Navigating Legal Challenges in Real Estate36:01 Comparing Real Estate Markets: Germany vs. Texas37:50 Overcoming Challenges in the U.S. Market42:20 Vision for Growth in the U.S. Market43:52 The Core Four: Key Partnerships for Success46:18 Cultural Insights: Doing Business in America48:58 Future Trends in Real Estate and AI53:22 Exploring New Markets Beyond Texas54:46 The Entrepreneurial Mindset in the U.S.58:31 Giving Back: The Impact of Charity Work____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗩𝗘𝗡🔗 LinkedIn: https://www.linkedin.com/in/sven-kueenle-61068b202📸 Instagram: https://www.instagram.com/svenkueenle/?hl=en📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Establishing a presence in the American market requires more than just capital—it requires trust. In this inaugural episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Daniel Dittmar, CEO & President of HEYCO Werk USA Inc., shares his blueprint for navigating the complexities of US manufacturing.From site selection and greenfield projects to the cultural nuances of American leadership, Daniel provides actionable insights for European companies looking to scale in the USA. ____________________00:00 Introduction to Daniel Dittmar01:45 Daniel's Journey to the U.S.04:35 Transitioning Through Various Roles08:24 The Impact of COVID-19 on Career10:41 Current Role at HEYCO16:00 Cultural Differences in Commuting18:14 Overview of HEYCO and Its Operations25:33 Workforce Flexibility and Decision-Making27:19 Cultural Understanding in Leadership29:40 Attracting Talent: Cash vs. Benefits31:38 Transatlantic Business Insights34:20 Flexibility vs. Regulation in Employment37:30 Site Selection for Manufacturing42:38 Navigating the Site Selection Process48:25 Building vs. Leasing: Strategic Decisions53:14 Navigating Greenfield Projects with Strong Partnerships57:04 Cultural Differences in Business Practices01:00:02 Lessons Learned01:01:48 Future Outlook and Growth Strategies01:02:51 Success Factors for European Companies in the US01:04:34 Rapid Fire Questions01:06:02 Reflections on Surprises and American Habits01:08:36 Trends Shaping the Automotive Industry01:11:06 Closing Thoughts and Personal Insights____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗗𝗔𝗡𝗜𝗘𝗟🔗 LinkedIn: https://www.linkedin.com/in/daniel-dittmar-4532461a📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/ ⁨@MannySchoenhuber⁩  🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market.Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States.In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover:✅ Overcoming U.S. legal & regulatory hurdles✅ Navigating taxation, banking, and finance✅ Mastering American business etiquette✅ Real success stories from Europeans making it BIG in America✅ Challenges and pitfalls to avoid along the wayWe’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market.Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America!👍 Like - if you enjoy this content🔔 Subscribe - for more strategies on how Europeans make it BIG in America🎥    / @mannyschoenhuber  ⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.