Transatlantic Titans

In this episode of Transatlantic Titans, Petra Weiser tells Manny Schoenhuber what actually happens after the market entry decision is made. Why chaos in the first year is normal, and why the amount of chaos is decided long before anyone lands. Why the first hire should go through a recruiter who knows the DACH market. And why "we want the candidate under X" is the fastest way to lose the talent that would have made the difference.____________________00:00 Welcome to Transatlantic Titans00:45 From Hanau to the Carolinas02:10 Why the Carolinas became a hotbed for German companies03:40 German precision, American agility, and the best of both worlds04:30 Growing organically from administration into operations06:00 The sweet spot: privately held companies of 10 to 20 people07:45 Building a leadership career without a degree09:20 The school of hard knocks versus the textbook10:15 What starting up a US subsidiary really looks like11:40 Leases, growth plans, forecasting and exit strategy13:10 Who to hire first and why to use a recruiter15:20 Handling salary sticker shock with headquarters16:30 Site selection is really state and county selection18:00 Zoning, neighbors, fire codes and finding the right realtor19:20 Why detail focused Germans still end up in the wrong building21:00 When a customer contract drives the timeline21:45 Sales office to production and the leadership trap22:40 The leadership trio that keeps a US entity balanced23:20 How much oversight from the mothership is too much25:10 Cultural missteps in the meeting room27:20 Why Europeans study every culture except America’s30:10 Bad translations and the solutions country31:15 The most common mistake, unrealistic expectations34:40 The regulatory surprise that doubled a timeline37:00 THE CORE FOUR42:30 RAPID FIRE43:40 Partnerships, networks and the value of good advisors45:25 Why "that’s not my job" does not survive here46:20 American business culture in three words46:45 Favorite cities and the one skill worth mastering48:15 Dinner with Coco Chanel48:55 Life is what you make of it49:20 How to connect with Petra50:00 Sabbatical reading, soccer and staying curious____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗣𝗘𝗧𝗥𝗔📧 Email: [email protected]🔗 LinkedIn: https://www.linkedin.com/in/petra-weiser-68b8291a6/🌐 Website: factoryfloorforward.com𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: / @mannyschoenhuber🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: / mannyschoenhuber📸 Instagram: / mannyschoenhuber📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Most European companies do not fail in America because of tariffs, taxes or pricing. They fail because they sent or hired the wrong people.In this episode of Transatlantic Titans, Manny Schoenhuber sits down with Arnold Servo, Managing Partner at Rödl USA, overseeing the firm's Birmingham, Houston and Denver offices. Arnold arrived from Augsburg on a one-year scholarship, was one thousand percent certain he would go home, and is still here more than two decades later with an American wife, American kids, and an American life.____________________00:00 Welcome to Transatlantic Titans 00:50 One year in Ohio that turned into a lifetime 02:30 Landing at a German firm in Atlanta by accident 03:20 From knowing nothing to managing three offices 05:30 One country, a continent's worth of cultures 07:10 Why advising European companies still feels like home 09:15 Inside Rödl & Partner and the transatlantic bridge model 11:20 When European companies should make the first call 12:40 Mailbox companies to billion-dollar plants 14:50 Competing on expertise instead of size 16:50 Why tax and legal must stay separate in the US 18:20 Engineering specs versus value, the selling gap 20:20 The deceiving market and the China analogy 22:00 Easy to open a company, easy to get it wrong 23:30 The single biggest reason European companies fail 25:20 "You are more expensive than my lawyer in Munich" 28:40 How the landscape shifted, capital, tariffs, uncertainty 31:10 How to prepare before you enter the market 32:30 The Delaware myth and how state tax really works 35:00 Negotiated incentives and what counties will offer 37:15 Sales tax is not VAT 38:40 No income tax states and the tax haven myth 40:30 Corporation, LLC or LP, and the double tax treaty question 43:40 A Turkish solar manufacturer's greenfield success story 45:20 Why 95 percent of his clients ultimately succeed 46:50 THE CORE FOUR 51:30 RAPID FIRE 52:10 Culture shock and the can do attitude 54:30 Why there is no single American culture 55:40 The Wayne Gretzky line Arnold lives by 56:20 Final advice, accept that you will need help____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗥𝗡𝗢𝗟𝗗🔗 LinkedIn: linkedin.com/in/arnoldservo 📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: [email protected] 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America#transatlantictitans #mannyschoenhuber⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

What happens when a German manufacturer sends one of its own to Houston to turn around a struggling US subsidiary? Stefan Nitbaur, Head of Finance at the GEDA Group, spent nearly a year on the ground in Texas doing exactly that. What he learned changed how the entire company approaches the American market.____________________0:00 Why the German playbook would have failed in America0:45 Welcome to Transatlantic Titans1:20 Meet Stefan Nitbaur and the GEDA Group2:00 From ladder lifts to 1,200 foot elevators2:30 Sent to Houston to turn the subsidiary around3:30 A completely different animal: US business up close5:30 Why you cannot import your philosophy7:15 How the US subsidiary performs today8:30 Building trust with distributors and dealers9:30 Why Americans will not wait for service11:40 Four years from restructuring to results13:00 Hiring, retention, and surviving unprofitable years14:00 Inside the Houston operation15:40 In the US market, bigger is better18:30 Tariffs, revenue share, and 55 percent growth21:20 Why distributors instead of selling direct23:30 One pricing strategy for the entire world25:00 Handing the keys to American management30:20 100 percent UL certified and why it matters32:20 The mistakes European companies keep making34:30 Core Four: Biggest challenges in the US35:50 Core Four: Lessons learned37:15 Core Four: Future outlook38:15 Core Four: Success factors39:10 Rapid Fire: This or That41:15 Partnerships that set the foundation42:30 Culture shock and first impressions43:40 Trust, relationship, quality46:50 AI, digitalization, and GEDA Central49:40 What he loves about doing business in America50:40 How to connect with Stefan51:00 His motto and what excites him now52:20 Closing thoughts____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗧𝗘𝗙𝗔𝗡🌐 🔗 LinkedIn: https://www.linkedin.com/in/stefan-nitbaur-9a9048219/📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America#transatlantictitans #mannyschoenhuber⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

In this episode of Transatlantic Titans, Thomas Rechtien and Manny Schoenhuber get into what actually separates the European companies that scale in America from the ones that quietly go home after three years. Thomas argues that most owners fix the wrong thing first. They arrive, they hire salespeople, they push for revenue, and they never build the structure underneath it.____________________00:00 Meet Thomas Rechtien01:00 From banking apprenticeship to twenty years in steel02:00 Why the US: the push and the pull04:00 Chicago to Houston and the scale of America05:00 Turning around a struggling US operation06:00 Running the show as president and CEO09:00 Why a local presence changes everything for US customers11:00 The Salzgitter brand as a door opener12:00 Selling on quality when you cannot win on price13:00 Lead times, buffer stock, and closing the service gap15:00 How local should you be? The spectrum explained18:00 Leaving Salzgitter and building his own practice19:00 His grandfather's carpentry shop: an expensive job, not a system20:00 The operating system: decision rights and the functional seat chart23:00 Who he works with: Mittelstand companies from five to fifty million24:00 Buying a US company instead of building from scratch27:00 Coaching judgment instead of checklists28:00 The mistakes: service culture and product-market mismatch31:00 Consolidation, private equity, and the compressed speed of business34:00 Legal pitfalls: employee handbooks, contracts, company setup36:00 The take it or leave it myth with big OEMs39:00 Success story: a Chicago steel service center doubles revenue41:00 What still holds European companies back42:00 The Core Four48:00 Rapid Fire: This or That49:00 Culture shock, distance, and doing business in person52:00 Dale Carnegie and favorite US cities53:00 How to connect with Thomas55:00 Final takeaway____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗛𝗢𝗠𝗔𝗦🌐 Website: https://www.rechtienconsult.com/🔗 LinkedIn: https://www.linkedin.com/in/thomas-rechtien/𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@MannySchoenhuber🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

In this episode of TRANSATLANTIC TITANS, host Manny Schoenhuber sits down with Annette van der Feltz, intercultural communication coach and consultant, founder of Dutch American Connection and The American Culture Code.____________________00:00 Welcome to TRANSATLANTIC TITANS00:45 From the Netherlands to New York: Annette’s story02:30 The two kinds of expats and why only one group thrives04:20 Dutch American Connection and The American Culture Code05:00 Why US culture is the most underestimated market entry risk07:30 Are Americans fake? Enthusiasm as a business signal09:20 Time is money: why the American clock runs faster10:50 Sell me this pen: how pitching works in the US13:30 Where intercultural support fits into a market entry plan15:20 How American history shaped American law and personal freedom20:30 When companies finally call, and what it has already cost them22:20 The CEO dinner that ended a VP of Sales relationship25:20 The title change that unlocked a US acquisition26:50 Status symbols, cars and hierarchy in American business28:30 How the transatlantic zeitgeist has shifted since 200732:00 Making the business case for intercultural investment34:30 Local hires versus sending someone from European headquarters38:00 Oktoberfest, King’s Day and cultural exchange in both directions41:30 Do not rush the tulip fields: relationship time is business time44:00 A success story: building the best of both cultures49:50 The Core Four: challenges, lessons, outlook and success factors58:20 Rapid Fire01:02:00 Culture shocks and Americanized habits01:06:30 What American companies can learn from Europe01:09:40 How to connect with Annette01:10:40 Fail forward: first attempt in learning____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗡𝗡𝗘𝗧𝗧𝗘🔗 LinkedIn: https://www.linkedin.com/in/annette-van-der-feltz/🌐 Website: https://www.dutchamericanconnection.com/🌐 Website: https://www.theamericanculturecode.com/𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

What does it take for a European company to make it big in America? In this episode of Transatlantic Titans, host Manny Schoenhuber sits down with Melf Lorenzen, CEO of DWT US, to trace his journey from a dairy farm in Northern Germany to leading a renewable energy service company of 380 employees headquartered in Houston, Texas.Melf shares why the American market rewards talent over pedigree, how failure became his best teacher, and what European founders often get wrong about branding, hiring, and compensation when they enter the US. The conversation also digs into the future of wind and solar in America, the energy rivalry between the US and China, how AI is reshaping the workforce, and the leadership principles behind building high performing teams.____________________00:00 Introduction to Transatlantic Titans01:12 Growing Up on a Farm in Germany04:04 Education and Early Career Choices09:31 Journey to the United States10:50 Reflections on Personal Growth13:26 Leadership Style and Mentorship15:54 Cultural Differences in Business22:41 The Importance of Failure in Business28:26 The American Dream and Global Talent39:59 Tough Love and Personal Development41:04 Transitioning to Renewable Energy45:15 DWT's Mission and Growth49:06 Renewable Energy Landscape in the US55:12 Global Energy Rivalry: US vs. China01:00:44 Europe's Energy Future01:10:11 Community and Career Opportunities in Energy01:21:17 Embracing Change and Optimism01:21:39 Leadership in Times of Change01:24:50 The Role of AI and Robotics in Industry01:30:27 Understanding Personal Traits for Effective Leadership01:35:15 Challenges in the US Market01:41:32 Lessons Learned from Market Entry01:49:15 Future Outlook for the Energy Sector01:51:14 Success Factors for European Companies in the US01:59:18 The Importance of Positive Leadership01:59:57 Cultural Perspectives on Sports02:03:01 The Journey of a Sports Enthusiast02:05:48 Comparing Soccer and American Football02:09:09 Principles of Success02:12:11 Support for Underdogs in Sports02:15:58 The Value of Networking and Skills02:19:08 Cultural Differences in Business02:21:49 Personal Reflections and Life Lessons02:24:52 Encouragement to Take Risks____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘𝗟𝗙🔗 LinkedIn: https://www.linkedin.com/in/melf-lorenzen-7677a966/𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America#transatlantictitans #mannyschoenhuber ⚠️ Disclaimer:This video is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

A perfect product will not win you the US market. That is the hard lesson many European companies learn too late.In episode 8, Tobias Borawski shares his insights on navigating the US market as a European executive, emphasizing relationship building, cultural differences, and strategic growth in Florida and beyond.____________________00:00 Introduction to Transatlantic Titans02:15 Tobias Borowski's Journey to the US05:07 Professional Endeavors in the US08:43 Florida's Business Environment11:01 Incentives for Businesses in Florida14:00 Geographic Journey of German Executives in the US17:07 Competitive Advantages in the US Market19:29 Cultural Differences in Business Practices25:10 Challenges for European Companies Entering the US Market34:01 Hiring Strategies for US Market Entry38:24 Investment in Human Resources41:43 Flexibility and Adaptability in Business42:27 Cultural Differences in Mobility43:46 Challenges in the U.S. Market48:04 Lessons Learned from Experience50:05 Future Outlook for Business52:08 The Role of AI and Robotics54:09 Success Factors for European Companies57:29 Importance of Partnerships59:43 Cultural Shocks and Surprises01:03:10 Positive Aspects of American Life01:05:17 Cultural Misunderstandings01:07:06 American Business Environment01:10:29 Combining Cultures for Success01:12:11 Advice for Future Entrepreneurs____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗢𝗕𝗜𝗔𝗦🔗 LinkedIn: https://www.linkedin.com/in/tobias-borawski-34048715/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America#transatlantictitans #mannyschoenhuber ⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Going solo in the USA is a major risk. To successfully scale, European businesses need a culturally embedded, localized support system.This deep dive about chapter 5 of Mastering Market Entry: USA, highlights how to build a team that shields your business from operational pitfalls.____________________00:00 - Introduction: The $2 million European manufacturing mistake02:00 - The importance of foundational US infrastructure03:16 - Sequential hiring of the Core Four: lawyer, CPA, banker, insurance broker06:20 - The football analogy: goalkeepers and defenders in US business08:00 - The support system behind lone entrepreneurs09:08 - The cost of DIY legal and operational setup11:52 - The significance of culturally embedded US professionals14:00 - Bridging European and American business mindsets15:12 - The Core Four: their roles and hiring order16:15 - Differences in US common law vs. European civil law17:11 - The "freedom of contract" and its operational implications18:27 - The US legal system as a unique American institution20:28 - Risks of relying on European legal and insurance structures32:52 - The optimal strategy: a hybrid, layered insurance approach44:00 - The pitfalls of DIY legal contracts and the risk of enforceability issues45:12 - Pricing US services into product costs46:20 - Case study: the $2 million contract loss due to overlooked legal clauses48:19 - The value of bespoke legal structures versus cheap boilerplate50:23 - The core team's role in strategic expansion51:28 - The cultural paradox: assimilation versus fortified separation52:25 - Final reflection: Building a biosphere or truly integrating?____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is the American Dream still the ultimate goal for European businesses, or is it a "Wild West" of hidden risks? In Episode 7 of Transatlantic Titans, we sit down with Erin McKelvey to discuss the brutal reality of cracking the US market. From navigating massive cultural shifts to leveraging economic incentives in Texas, Erin shares the blueprint for European companies looking to scale across the pond.____________________00:00 Introduction to Erin McKelvey01:58 Erin's Journey from the Pacific Northwest to Texas03:19 The Influence of European Culture on Aaron's Life07:25 Transitioning to the European American Chamber of Commerce10:19 The Role of the European American Chamber of Commerce15:15 Cultural and Language Barriers in Business18:57 Services Offered by the EACC to European Companies22:33 Understanding the U.S. Market for European Companies26:04 The Appeal of the U.S. Market for European Entrepreneurs27:23 Strategies for Cracking the U.S. Market34:59 Misconceptions About Doing Business in the U.S.39:27 Cultural Differences in Communication40:21 Evolution of the Business Landscape42:40 The Impact of COVID-19 on Expat Life44:41 Navigating Opportunities and Risks in Texas46:53 Understanding Economic Development Incentives49:29 Challenges for European Companies in the US53:13 Advice for Entering the US Market55:24 Future Trends for European Businesses59:37 Success Factors for European Companies01:04:14 Cultural Insights and Personal Reflections____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗘𝗥𝗜𝗡🔗 LinkedIn: https://www.linkedin.com/in/erinkmckelvey/📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America#transatlantictitans #mannyschoenhuber ⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is there a "perfect" moment to take your business across the Atlantic?In this deep dive about chapter 4 of Mastering Market Entry: USA, we debunk the myth of the "seamless entry" and look at the cold, hard mechanics of timing.Arriving in the U.S. too early can burn your capital; arriving too late can cost you your intellectual property. We break down how to read environmental signals and build a financial runway that survives the reality of the American market.Don't leave your U.S. expansion to chance. Learn how to time your entry with precision and protect your investment.____________________00:00 The Illusion of Timing08:02 The Arrogance of Arriving Too Late15:21 The Terrifying Too Late Trap: Patents22:27 Environmental Signals for Market Entry33:00 The Tension Between Cultural Expectation and Financial Reality____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy?This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you can build leverage.____________________00:00 The Psychological Roadblocks of International Business09:40 The Perception of Bankruptcy18:17 The U.S. Legal System as an Arena for Leverage24:11 Understanding American Consumer Psychology and Pricing Strategy30:31 Civil Code vs. Common Law: Legal Philosophies and Systems36:16 Pillar 2: Contracts - Building Custom Armor____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Why is European capital fleeing to the U.S. at record speeds? It isn't just about the money—it's about where that money feels "welcome."In this conversation about Chapter 2 of Mastering Market Entry: USA, we explore the massive migration of wealth from Europe to the United States. While Europe grapples with energy crises and bureaucratic hurdles, the U.S. is rolling out the red carpet for foreign investment—but only if you know how to navigate the system.The conversation delves into the cultural, corporate, and economic differences between Europe and America, highlighting the impact on business strategy and economic vulnerability. It explores the mechanics of nearshoring and the significance of FDI inward stock as a measure of trust in the US economy.____________________00:00 The Migration of Wealth09:55 The US System of Checks and Balances15:59 Local Environments in the US23:04 Cultural Divide: European vs American Philosophy28:15 Corporate Strategy: European Bureaucracy vs American Entrepreneurship36:16 Economic Vulnerability: European Energy Crisis43:17 Mechanics of Nearshoring and FDI Inward Stock____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is your monumental success in Europe actually holding you back from winning in the United States?In this conversation about Chapter 1 of Manny Schoenhuber's book, we explore the "The Trap of Monumental Success." Many European firms fall in love with their own status quo, only to realize too late that the American market moves at a different speed and rewards a different set of values. From the "Auto Industry Wake-Up Call" to the shift in the global technological edge, we explore why simply being "the best" isn't enough anymore.____________________00:00 The Trap of Monumental Success05:01 The Auto Industry Wake Up Call17:09 The Dilemma of Quality22:24 The Shift of Technological Edge28:30 American Consumer Affinity for European Brands34:45 Language and Business Culture40:16 Geopolitical Risk Mitigation46:19 Implications of Brand Psychology____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

The "American Dream" isn't just for individuals anymore—it has become a survival guide for international corporations.Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America, provides a unique perspective on the economic realities of Europe and the US, highlighting the push and pull factors that drive transatlantic migration.We move beyond the clichés and dive into the cold, economic realities of the "Push and Pull" factors driving today's transatlantic migration. If you’ve ever wondered why some European giants stumble while others thrive, this introduction sets the stage for the legal, financial, and cultural strategies required to make it BIG in America.____________________00:00 Transatlantic Expansion Strategy21:04 Cultural and Psychological Barriers28:18 Strategic Approach and Execution33:42 The American Dream 2.0 and Global Economic Interconnectedness____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is your European business ready to scale in the United States, or are you held back by the complexities of the American market?This conversation breaks down the essential strategies from Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America.Moving beyond the surface-level advice, the book provides a deep dive into the legal, financial, and cultural "must-knows" that determine whether a transatlantic expansion thrives or fails.Manny's book is your blueprint for avoiding common pitfalls and winning BIG in the U.S. market.Don't leave your expansion to chance. Master the playbook and scale with confidence!____________________00:00 Frivolous Lawsuits Misconception14:47 US Legal System Insights21:32 Establishing a Blocker Entity27:21 At-Will Employment and Institutional Loyalty32:50 Literalist Legal Culture and Disclaimers37:57 Transfer Pricing and Tax Strategies44:32 Exit Strategy and Cultural Divergence____________________𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

How do you go from a single-parent household in Istanbul to building a global brand in the United States? Onur Pekpazar, President of OMAC USA, reveals the raw truth about cultural adaptation, the American market, and the resilience required to win.In Episode 6 of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Onur Pekpazar to deconstruct his journey of building OMAC USA. Onur doesn't sugarcoat it—he discusses the early challenges of working in the US, the importance of networking when you have no connections, and why R&D and leadership are the two pillars of a lasting business.If you are looking to break into the US market or want to understand the mindset of a "Titan," this episode is for you.____________________00:00 Introduction to Onur Pekpazar's Journey01:02 Early Life and Challenges in Istanbul05:07 Education and First Steps in the U.S.10:07 Building a Career in the U.S. and Germany20:01 Establishing OMAC and Expanding into the U.S. Market31:51 Navigating OEM Projects and Market Opportunities35:28 Understanding Global Revenue and Market Dynamics39:05 Strategic Location: Why Houston?42:55 Cultural Adaptation in Global Business46:53 Differentiating in a Competitive Market49:28 Branding Strategies Across Different Markets52:50 Common Pitfalls for European Companies in the US58:04 Challenges Faced and Leadership in Crisis01:02:17 The Importance of R&D in Business01:03:35 Vision for the Future: Building a Global Brand01:07:45 Key Success Factors for Entering the US Market01:10:53 Building Partnerships and Networks for Success01:14:43 Cultural Insights: Navigating American Business01:17:34 Mentorship and Learning from Successful Leaders01:19:31 Embracing a Win-Win Mentality in Business01:20:06 Connecting with Onur: Open to Collaboration01:25:38 Final Thoughts: Taking Action and Seizing Opportunities____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗢𝗡𝗨𝗥🔗 LinkedIn: https://www.linkedin.com/in/onur-pekpazar/ 📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Many European companies underestimate how differently the US market operates—and that's a costly mistake.In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Greif-Velox CEO Sebastian Pohl shares how building a dedicated US management team and local operations can be the key to long-term success. Discover why the biggest driver of growth is not just selling more, but truly understanding customer needs, adapting to regional standards, and establishing trust—fast.____________________00:00 Introduction to Transatlantic Titans01:55 Sebastian Pohl: Background and Company Overview03:56 Company Structure and Employee Dynamics05:36 Work Culture and Employee Engagement09:10 Company History and Legacy11:56 Revenue Insights and Customer Base15:07 Mittelstand: The Hidden Champions of Germany18:24 Entering the US Market: Strategy and Timing20:35 US Operations: Sales and Service Focus26:21 Geographic Decision-Making and Business Growth31:37 Revenue Contribution from the US Market32:45 Competition and Strategic Positioning34:31 Cultural Engagement and Overcoming Differences36:45 Navigating Regulatory Challenges in the US39:03 Advice for European Companies Entering the US Market41:29 Common Mistakes of European Companies in the US45:11 Building Brand and Reputation in the US47:36 Lessons Learned from Market Entry Strategies48:51 Future Outlook and Growth Vision50:15 Success Factors for European Companies in the US52:25 Key Partnerships for Success53:38 Cultural Shock and First Impressions56:09 Texas Lifestyle and Cultural Experiences57:51 Inspirational Figures and Business Insights59:28 Connecting with Sebastian and Final Thoughts____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗘𝗕𝗔𝗦𝗧𝗜𝗔𝗡🔗 LinkedIn: https://de.linkedin.com/in/pohlseb📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Many Dutch and other European companies think "big" but fail because they don't do their homework. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Spack International CEO Koen Zuyderwijk breaks down the exact blueprint for successful U.S. expansion—and the common mistakes that sink even the best brands.Episode Highlights:✅ Market Entry Homework: Why preparation is 90% of the battle.✅ Dutch vs. American Resilience: Adapting to the speed of U.S. business.✅ Boots on the Ground: Why you can't lead a U.S. expansion from a laptop in Europe.✅ The Resilience Factor: Why American business culture demands a "never give up" mindset.🚀 Ready to take your brand global? Hit play.____________________00:00 Introduction to Koen Zuyderwijk02:53 Transitioning to CEO in the U.S.08:25 Starting Spack International11:36 Understanding the U.S. Market18:02 Challenges in Supply Chain Management22:31 Navigating Regulations in the Food Industry25:15 Competing in the U.S. Market28:07 The Importance of a Local Team33:48 Bringing European Management Styles to America35:32 Cultural Connections Through Sports39:46 The Core Four: Challenges in the U.S. Market44:20 Lessons Learned from Entering the U.S. Market49:35 Future Outlook and Growth Strategies50:20 Success Factors for European Companies in the U.S.59:26 Rapid Fire: Quick Questions with Koen01:00:59 Partnerships and Collaborations for Success01:04:35 Superpowers and Skills for Business Growth01:06:07 Closing Thoughts and Personal Insights____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗞𝗢𝗘𝗡🔗 LinkedIn: https://www.linkedin.com/in/koenzuyderwijk𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Expanding your business into the United States is a milestone for any European company, but navigating the American banking system can be a complex—and often expensive—challenge.Join host Manny Schoenhuber for an in-depth conversation with Aryan Dokht, Senior Vice President at Comerica Bank. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, we dive into commercial lending, international market trends, and the pivotal role of banking in cross-border trade to break down the financial strategies every international entrepreneur needs to know.Aryan pulls back the curtain on how U.S. banks structure their fees and why the "sticker shock" many European businesses experience is often avoidable with the right planning. ____________________00:00 Introduction to Aryan Dokht and His Background05:17 Comerica Bank's Role in Supporting European Companies08:20 Understanding the European Clientele and Their Needs12:41 Navigating the U.S. Market Entry Process15:03 The Importance of Relationships in American Business18:17 Banking Operations and Geographic Reach20:33 The Check Culture in the U.S.28:39 Understanding FDIC Insurance and Bank Security32:14 Challenges for European Companies in U.S. Banking39:41 Credit Scores and Their Importance46:37 Cost of Banking Services in the U.S.51:09 Cultural Differences in Business Practices53:44 Common Mistakes Made by European Companies01:02:14 Trends Shaping the Future for European Businesses01:06:42 The Core Four: Key Challenges and Advice01:10:07 Lessons Learned for First-Time Entrants01:13:20 Future Outlook for European Companies01:16:25 Success Factors for Thriving in the U.S. Market01:19:20 Rapid Fire Questions with Ariane Dock01:20:31 Final Thoughts and Personal Interests____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗥𝗬𝗔𝗡🔗 LinkedIn: https://www.linkedin.com/in/aryan-dokht-5112054📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://youtube.com/@mannyschoenhuber?si=fZ7gtfmhBx2xboF4🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

How do you transition from a 20-year career as a professional skier to mastering the high-stakes world of U.S. real estate?In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Sven Kueenle, Founder & CEO of Rockfish Capital, to break down the mindset and strategies required for European leaders to win in the American market.Whether you're an entrepreneur, investor, or business leader, Sven’s journey offers a masterclass in overcoming doubt and scaling big in the USA.____________________00:00 Introduction to Sven Kueenle01:47 From Professional Skier to Real Estate Investor07:17 Transitioning to the US Market10:56 Establishing Rockfish Capital15:58 Business Model and Investment Strategy21:26 Cultural and Operational Insights26:19 Vision and Future Goals31:59 Challenges and Competitive Edge33:29 Navigating Legal Challenges in Real Estate36:01 Comparing Real Estate Markets: Germany vs. Texas37:50 Overcoming Challenges in the U.S. Market42:20 Vision for Growth in the U.S. Market43:52 The Core Four: Key Partnerships for Success46:18 Cultural Insights: Doing Business in America48:58 Future Trends in Real Estate and AI53:22 Exploring New Markets Beyond Texas54:46 The Entrepreneurial Mindset in the U.S.58:31 Giving Back: The Impact of Charity Work____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗩𝗘𝗡🔗 LinkedIn: https://www.linkedin.com/in/sven-kueenle-61068b202📸 Instagram: https://www.instagram.com/svenkueenle/?hl=en📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Establishing a presence in the American market requires more than just capital—it requires trust. In this inaugural episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Daniel Dittmar, CEO & President of HEYCO Werk USA Inc., shares his blueprint for navigating the complexities of US manufacturing.From site selection and greenfield projects to the cultural nuances of American leadership, Daniel provides actionable insights for European companies looking to scale in the USA. ____________________00:00 Introduction to Daniel Dittmar01:45 Daniel's Journey to the U.S.04:35 Transitioning Through Various Roles08:24 The Impact of COVID-19 on Career10:41 Current Role at HEYCO16:00 Cultural Differences in Commuting18:14 Overview of HEYCO and Its Operations25:33 Workforce Flexibility and Decision-Making27:19 Cultural Understanding in Leadership29:40 Attracting Talent: Cash vs. Benefits31:38 Transatlantic Business Insights34:20 Flexibility vs. Regulation in Employment37:30 Site Selection for Manufacturing42:38 Navigating the Site Selection Process48:25 Building vs. Leasing: Strategic Decisions53:14 Navigating Greenfield Projects with Strong Partnerships57:04 Cultural Differences in Business Practices01:00:02 Lessons Learned01:01:48 Future Outlook and Growth Strategies01:02:51 Success Factors for European Companies in the US01:04:34 Rapid Fire Questions01:06:02 Reflections on Surprises and American Habits01:08:36 Trends Shaping the Automotive Industry01:11:06 Closing Thoughts and Personal Insights____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗗𝗔𝗡𝗜𝗘𝗟🔗 LinkedIn: https://www.linkedin.com/in/daniel-dittmar-4532461a📧 Email: [email protected]𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: https://www.youtube.com/ ⁨@MannySchoenhuber⁩  🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/📸 Instagram: https://www.instagram.com/mannyschoenhuber/📧 Email: [email protected]👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market.Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States.In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover:✅ Overcoming U.S. legal & regulatory hurdles✅ Navigating taxation, banking, and finance✅ Mastering American business etiquette✅ Real success stories from Europeans making it BIG in America✅ Challenges and pitfalls to avoid along the wayWe’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market.Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America!👍 Like - if you enjoy this content🔔 Subscribe - for more strategies on how Europeans make it BIG in America🎥    / @mannyschoenhuber  ⚠️ Disclaimer:This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.