Scaling A Next Generation Wellness Brand | Matt Kelly / Mushroom Coffee Brand - Spacegoods | UGC & Paid Ads Strategy

Matthew Kelly, Founder of Functional Mushroom Coffee brand; Spacegoods. ☘️ Described as ‘The Next Generation Wellness Brand’ The landscape of wellness is changing, is mushroom coffee becoming the norm? In this episode, we dive deep into how and why & how Spacegoods saw their incredible success in a short period of time, their current marketing strategy and life as a solo Founder. Spacegoods introduced its first product, Rainbow Dust, in May 2022. 💸 Since then, Spacegoods has achieved a £1.5 million turnover, with revenue projected to rise to £2.4 million by the brand’s one-year anniversary. By the end of 2023, turnover is expected to have tripled to £8 million. UGC content and Paid Advertising was a key element of this conversation. Check out Matt’s Podcast: https://www.youtube.com/@themidnightpod Check out Spacegoods: https://spacegoods.com/