Scaling Agencies by Building Relationships and Systems | Audrey Joy Kwan | Ep 35

Want to scale your service-based business? Avoided calling it an agency like I have?   Today, you get to meet Audrey Joy Kwan, who’ll change your mind about boldly proclaiming your agency status and/or working with well-built agencies to accomplish your business goals.   Audrey shares that her personal definition of abundance is in doing meaningful work, making a positive impact, and balancing earnings with personal time –alluding to why she helps agency owners AND why she’s chosen to podcast to market her business.   Her journey into entrepreneurship was inspired by a life-changing event—the sudden passing of her mother, which underscored the importance of work-life balance.    Finding the Right Systems and Structure to Scale Your Agency Audrey helps entrepreneurs build a lean agency business model without sacrificing personal freedom. We discuss the prevalent narrative that startup phases require excessive workloads, often leading to burnout. She gives us a sneak peek at her MightyPod ModelTM, where she walks agency owners through creating productized services and lean teams, helps them define their niche, and achieve desired revenue without unnecessary expansion.    Scale Your Business: Systems, Productized Services, and Marketing  (09:57) Building a Lean Agency Business Model  (17:40) What Values have to do with Scaling a Business  (28:08) Building Relationships Through Podcasting  (40:11) Leveraging Podcasting for Business Growth  "Consistency is key in podcasting; it's about making a recurring commitment to show up, which is essential for building a sustainable and impactful channel." - Audrey Joy Kwan  Connect with guest, Audrey Joy Kwan:    Website – https://audreyjoykwan.com/  Podcast  – https://audreyjoykwan.com/podcast/  Instagram – https://www.instagram.com/audreyjoykwan/  LinkedIn – https://www.linkedin.com/in/kwanaudrey/  Your FREE Mighty Pod ModelTM Cheat Sheet – https://audreyjoykwan.com/cheatsheet/     This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources Watch everything on YouTube @PodcastingForFinancialPros Follow Virginia Elder on social media: LinkedIn Instagram To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com