Scaling an Agency from $10K to $100K/mo (The Hardest Step...

What this episode covers

This episode dives into the breakthrough moment for Kyle Sulerud's first agency back in 2018 when it finally gained serious momentum. Kyle and Drew Carrell discuss the agency's pivot into a highly profitable niche: YouTube ads for course creators running webinar funnels.https://thatagencygroup.comhttps://usejuiced.com00:42 - Introduction: the agency that took off02:25 - Finding the niche: YouTube ads for webinars06:23 - Origin with Dan Henry and first attempt16:43 - Cracking YouTube ads: placement breakthrough22:26 - Growth via Dan’s network and offer27:42 - Building ops and early agency structure32:50 - Content engine and team expansion41:17 - Pricing pains: percentage of ROAS (Return on Ad Spend)46:03 - Switching to flat retainers, clearer scope52:10 -Plateau, lessons, and closing CTA

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Frequently Asked Questions

How long is this episode of That Agency Show?

This episode is 54 minutes long.

When was this That Agency Show episode published?

This episode was published on February 20, 2026.

What is this episode about?

This episode dives into the breakthrough moment for Kyle Sulerud's first agency back in 2018 when it finally gained serious momentum. Kyle and Drew Carrell discuss the agency's pivot into a highly profitable niche: YouTube ads for course creators...

Can I download this That Agency Show episode?

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