Scaling B2B Companies in the Age of AI, Sales, Structure, and Resilience with Paul Selway of RedPath

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Paul Selway, Co-Founder and President of Red Path, to unpack what it really takes to scale a B2B services company in a rapidly changing market.Paul shares his journey from the corporate world to entrepreneurship, and how the idea behind Red Path was born from a critical gap between sales and service teams. The conversation dives into the realities of scaling, including the importance of structured management, clear roles, strong data governance, and maintaining cash flow during periods of uncertainty.They also explore how AI is reshaping B2B operations, not as a replacement for people, but as a tool to increase productivity, streamline processes, and support better decision making. Paul offers practical insights on customer satisfaction, resilience, and why founder communities and peer networks matter more than ever.This episode is a must listen for B2B founders, operators, and leaders navigating growth, operational complexity, and the evolving role of AI in modern businesses.Key Topics CoveredScaling B2B companies with structure and clarityThe origin of Red Path and the sales and service alignment gapData governance challenges in growing organizationsAI as a productivity and efficiency driver in B2B operationsCash flow management and long-term business survivalThe role of customer satisfaction in sustainable growthBuilding resilience and culture during market shiftsWhy founder networking is a competitive advantagePaul Selway LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ RedPath Website: https://redpathcg.com/