Scaling Business Through Marketing - With Ryan Alford

In this powerful episode focussing on the mechanics of business growth, Jane talks to Ryan about the power of brand marketing, and why customer experience can be the most important differentiator that gets your ideal clients to choose you first. They also discuss the power of podcasting, why you must ‘pay to play’ to scale a business through marketing, and about the social media platforms you must engage with today. Ryan Alford is a CEO of Radical, a full service digital marketing agency based in Greenville, South Carolina. He’s a marketing veteran who's had the privilege of guiding brands like Verizon, Lexus, Samsung Toyota, the NFL, Apple, and many other household names to success. With two decades of marketing and advertising experience tucked under his belt. Ryan also worked on the original iPhone launch and has built two multi-million dollar companies from the ground up by creating radical marketing and exceptional results. He's also the host of the podcast, The RadCast. Do you believe great brands are built through customer experience? If so, what is your favourite brand?  ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass