Scaling Creative Agencies with Profit-Focused Models

Profitability is one of the biggest challenges creative and digital agencies face as they grow. Many scale revenue but struggle to maintain healthy margins, predictable financial models, and operational discipline.On this episode of Deconstructing Data, Jessie and David welcome Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, to discuss how agencies can build financial structures that support both growth and long-term profitability.Jody has spent more than two decades helping creative and digital agencies strengthen their financial foundations. As the co-founder of Summit CPA Group, now Anders Virtual CFO, he helped pioneer subscription-based billing in the accounting industry and built one of North America’s first fully distributed Virtual CFO practices. Through his work, he has developed frameworks that help agencies align financial strategy with operational decision-making and sustainable growth.Jody is also the author of Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud, and has been recognized by CPA.com as one of the most innovative practitioners in the accounting profession. His work focuses on helping agency leaders move beyond reactive financial management and toward clearer, data-driven financial planning.In this conversation, the discussion will explore how agencies can structure their financial models to support growth, how subscription pricing has influenced modern accounting practices, and what operational frameworks agencies can adopt to scale while maintaining profitability.Topics include:1. A Profit-Focused Maturity Model for Agencies2. How Subscription Pricing Changed Accounting Models3. How Creative Agencies Can Scale Profitably4. Tech StackJoin us for this discussion to learn how financial strategy, pricing models, and operational frameworks can help creative agencies build stronger, more profitable businesses.