Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations

In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience, to uncover Axios’ strategic approach to deep audience engagement and expansion. Ryan shares his expertise on Axios’ distinctive audience-first content and product strategies as well aa innovative collaborations with influencers, which he pioneered for Axios Local, demonstrating the powerful effect of targeting niche markets. The pair also discuss the pressing issues facing digital journalism today and Ryan’s vision on how individuals and news organizations can come together to address the issues challenging the industry today by leveraging collective knowledge and resources through transparency. Tune in to learn how to captivate and grow your audience in the dynamic world of media, where precision, consistency, and innovation are key.Hear Ryan's unique approach to fostering collaboration within newsrooms on a near-daily basis. Listeners will be treated to an insider's perspective on the fresh fundamentals of newsletter performance, the pivotal role of evolving social media platforms, including the significance of Reddit in the current media ecosystem. Ryan candidly discusses the importance of experimentation in audience development, sharing his journey through the evolution of his role and the lessons learned along the way-and highlighting innovations like Smart Brevity at Axios.Adding a personal touch to the episode, Ryan recounts his quest for the best breakfast sandwich in Washington DC, revealing the unexpected reactions it sparked. "Audience Architect - Episode 9" is a treasure trove of stories, strategies, and secrets that anyone interested in media, audience engagement, and the future of news will find invaluable. Join Carla and Ryan for an enlightening session that promises to inspire, educate, and entertain. Hosted on Acast. See acast.com/privacy for more information.