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Apr 28, 2022 29 min

Scaling Mental Models, with Kyle Williams

from B2B Growth Hosted by Sweet Fish

In this episode, Benji talks to Kyle Williams, Founder of Brickstack. As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.

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Scaling Mental Models, with Kyle Williams

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