Scaling PI Firms with Smarter Lead Gen

Episode 42In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms.Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buying 35,000–40,000 leads per month, and launching Sanguine in 2019 to rigorously vet and test solution providers for attorneys.They discuss rising cost-per-acquisition in many markets, the importance of diversifying marketing channels, and how poor intake systems can undermine lead performance and create misattribution. Anthony also highlights other vetted services Sanguine provides, including policy limit investigation, medical record retrieval, nearshore staffing, preventative health programs, and AI tools focused on intake efficiency, while emphasizing digital fundamentals like websites, PPC, SEO, and Google reviews.