Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok

In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its roots to over 10 million customers. From mastering AI integration and multi-channel marketing to building an authentic community, Gabrielle offers insight into creating inclusive messaging that resonates deeply with consumers. Discover how Shapermint leverages everything from TikTok to TV to grow and how you can apply these tactics to your own business growth strategy. Don't miss Gabrielle’s top advice on risk-taking, community building, and staying ahead in a rapidly evolving digital landscape. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.