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Scaling Sales Processes for GTM Strategy: Saket Kapoor's Blueprint for Success episode artwork

EPISODE · Dec 20, 2023 · 21 MIN

Scaling Sales Processes for GTM Strategy: Saket Kapoor's Blueprint for Success

from Go To Masters Show · host Conversations with GTM experts by Everstage

Saket Kapoor helms the Worldwide GTM Strategy at Citrix, a global cloud software and services company. With over 15 years of experience in setting up operations and strategy across multiple organizations, his focus lies in leading corporate growth initiatives and planning large-scale transformations in competitive markets.This episode of the Go-To-Masters Show features Saket, where we discuss:The fundamental essence of GTM strategyKey focus areas for GTM Planning for 2024GTM strategies for channels and marketplacesTips for setting up sales processes for GTM functionConnect with Saket KapoorFollow us: Linkedin | X

What this episode covers

Saket Kapoor helms the Worldwide GTM Strategy at Citrix, a global cloud software and services company. With over 15 years of experience in setting up operations and strategy across multiple organizations, his focus lies in leading corporate growth initiatives and planning large-scale transformations in competitive markets.This episode of the Go-To-Masters Show features Saket, where we discuss:The fundamental essence of GTM strategyKey focus areas for GTM Planning for 2024GTM strategies for channels and marketplacesTips for setting up sales processes for GTM functionConnect with Saket KapoorFollow us: Linkedin | X

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Scaling Sales Processes for GTM Strategy: Saket Kapoor's Blueprint for Success

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How long is this episode of Go To Masters Show?

This episode is 21 minutes long.

When was this Go To Masters Show episode published?

This episode was published on December 20, 2023.

What is this episode about?

Saket Kapoor helms the Worldwide GTM Strategy at Citrix, a global cloud software and services company. With over 15 years of experience in setting up operations and strategy across multiple organizations, his focus lies in leading corporate growth...

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