🇩🇪 Scaling smart: how strategic partnerships drive modern tech ecosystems

In this episode, Michael Jäger sits down with Christin Wehrstedt, a seasoned leader in sales and strategic partnerships, to explore how DeviceNow is revolutionizing the workplace in over 190 countries. Moving beyond traditional "leasing" models, Christin explains how a true subscription-based Device-as-a-Service (DaaS) model helps enterprise companies shift from CapEx to OpEx while maintaining a seamless global footprint.Key topics covered in this episode:The 4 Pillars of Partnership: How to align manufacturers, distributors, sales-enablement partners, and thought leaders.Global vs. Local Strategy: Navigating cultural differences and market-specific regulations when scaling outside of Europe.Trust Through Data: Why DeviceNow invested in a "Total Economic Impact" study to provide evidence-based value to prospects.Specialization over Generalization: Why the future of the tech ecosystem relies on specialized partners working together rather than one company trying to do "everything."Perfect for: Revenue leaders, partnership managers, and tech entrepreneurs looking to scale international operations and transition to service-based business models.