Scaling Smart: Leslie Ann Hall On The Power of Focus, Culture, and Creator-Led Growth

In this episode of Minutes with Mike, Mike sits down with Leslie Ann Hall, founder of Iced Media and Co-founder of Haut Drops, to unpack the evolution of social selling, the rise of TikTok Shop, and how performance media is reshaping beauty marketing. Leslie shares her path from Capitol Hill to digital strategy, what it takes to lead with purpose, and how focusing on what you’re best at can fuel lasting growth. From AI’s role in campaign optimization to why culture is everything, this one’s packed with insights for marketers, founders, and anyone navigating today’s fast-moving digital landscape.Minutes With Mike Is A PIMS Produced Podcast